Analysis Of Dana Mastros Article Why The Medias Role...

I would argue that Dana Mastro’s 2015 article titled ‘Why the Media’s Role in Issues of Race and Ethnicity Should be in the Spotlight’ makes an important contribution to our understanding of the media’s role in the construction of perceptions of racial and ethnic groups and how these perceptions effect the social position of the people that they are about .This is largely because the media plays a huge role in an individual’s daily lives and it is very difficult to avoid its influence, at least partly, due to its frequency at which it is consumed. Moreover it provides a very good overview of many of the issues regarding race and inequality which makes it very good for Its intended purpose, to encourage further research into the area as the writer sees it as important. First Mastro argues that ‘media exposure has been determined to play a meaningful role in matters ranging from the construction and maintenance of racial/ethnic cognitions (and emotions), to expectations about intergroup relations, to policy decision making, to perceptions of self and identity’ (Mastro,D.2015.pg.1/2) . She then goes on to describe how due to racial isolation much of what people know about ethnic groups comes from media depictions. For example she states ‘ there is little doubt that there is great isolation with our own racial/ethnic groups in U.S society†¦ with such media saturated lifestyles, it may be difficult for audience members to even recognize the influence of exposure on perceptions of